G-Fresh Supermart officially opened its doors on September 28 in Mokokchung at Alongmen Ward, marking the first G-Fresh store in Nagaland. This growing retail chain is known for offering a wide variety of products, including groceries, frozen foods, personal care items, and more, with an emphasis on convenience. The new store also provides attractive discounts, making it a competitive option for customers seeking the best prices in the area.
Speaking to MT, store proprietor Lipokwapang explained that the decision to bring G-Fresh to Mokokchung stemmed from the town’s lack of one-stop shops. He also mentioned that the store’s opening was delayed due to Mokokchung’s lack of railway connectivity, which is usually key to the company’s fast setup process of 45-60 days. However, Lipok said, he is committed to expanding the store’s product offerings. He also shared his hopes of making G-Fresh a central shopping destination for the town’s residents.
Launched in 2021, G-Fresh Mart’s franchise model has quickly expanded, allowing entrepreneurs to open stores in spaces ranging from 300 to 10,000 square feet. G-Fresh has grown to include over 125 stores across India, with locations even in neighboring states like Assam and Mizoram.
According to G-Fresh Mart’s company policy as reported in its website, Franchisees enjoy low setup costs, no royalty fees for the first three months, and comprehensive support that includes software training, digital marketing, and staff recruitment. The company also has strong partnerships with leading brands such as Hindustan Unilever, ITC, and Nestlé, further strengthening its supply chain and operational efficiency.