The Election Commission of India (ECI) has issued a directive to the Union Ministry of Electronics and Information Technology (MeitY) to “immediately halt” sending ‘Viksit Bharat’ messages on WhatsApp. This directive comes in light of the Model Code of Conduct (MCC) being enforced following the announcement of the 2024 Lok Sabha elections. The ECI has underscored the urgency of this action and has demanded a compliance report from the Ministry regarding the matter.
The Commission said it had received several complaints that messages sent under the “Viksit Bharat Sampark” to highlight the Central government’s initiatives were still being delivered on citizens’ phones despite the election announcement and the MCC entering into force.
Responding to these concerns, the MeitY clarified to the ECI that while the messages were dispatched on 15 March prior to the MCC taking effect, delays in delivery to recipients may have occurred due to “systemic and network limitations.”
The move is part of a series of decisions taken by the ECI to ensure a level-playing field in the upcoming national elections, the Commission said.
The MCC came into force after the poll body announced the schedule for the Lok Sabha elections.
According to the ECI announcement on 16 March, the elections will be held from April 19 to June 1 in seven phases, and the results will be declared on 4 June.
“ECI orders an immediate halt to ‘Viksit Bharat’ WhatsApp messages due to Model Code of Conduct for 2024 Lok Sabha elections. Aims for fair play in the electoral process. 🚫📱 #ElectionCommission #ModelCodeOfConduct”
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