Madame, a renowned women’s fashion brand, has launched its sixth outlet in Northeast India, marking its debut in Nagaland. The new store, located on Nyamo Lotha Road in Dimapur, features a curated selection of the latest trends in women’s apparel and accessories, solidifying Madame’s commitment to offering contemporary fashion to a growing customer base in the region.
The grand opening event was graced by Ruopfuzhano Whiso, Miss Universe Fourth Runner-Up 2024, who added a touch of glamour to the occasion. This new outlet strengthens Madame’s presence in the Northeast, complementing its existing stores in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri. The expansion reflects the brand’s dedication to bringing modern Western fashion closer to customers in the region.
Akhil Jain, Executive Director of Madame, shared his enthusiasm about the expansion, stating, “Northeast India has always been a significant market for us, given its vibrant fashion culture and discerning customer base. The fashion-forward women of Nagaland have always impressed us with their unique sense of style. The opening of our first store in Nagaland is a step towards bringing our unique fashion collections closer to the people of the region, and we are excited to become a part of their fashion journey. We look forward to fostering a strong connection with our customers in Dimapur and beyond.”
From humble beginnings, Madame has grown into a leading fashion retailer with over 900 points of sale nationwide. The brand’s rise to prominence showcases its deep understanding of shifting consumer preferences and its ability to adapt to evolving fashion trends.
The Dimapur store offers a wide range of Madame’s western wear, including casual wear, workwear, and party wear, catering to the diverse lifestyle needs of contemporary women. With this launch, Madame continues its mission to inspire fashion-forward choices and expand its presence in the Northeast, embodying the philosophy of “Be Everyone U R” and encouraging women to embrace their multifaceted lives. The brand remains dedicated to empowering women through fashion by offering styles for every season and occasion.
(Source: Indian Retailer)