Media, Culture, and the Challenge of Preservation

How do we address the dynamic changes in society brought about by media while still upholding traditional and cultural values? That was one of the dozens of questions raised by the students of sociology during a seminar held at Fazl Ali College organized by the Department of Sociology in collaboration with the Mokokchung Press Club. While the seminar explored the answers to most of the questions raised, this was one of the few that needed deeper conversation.

Today, the world is shaped by the unrelenting influence of media and societies across the world, including ours, are undergoing rapid transformation. From the way we communicate to the way we dress, think, and even relate to one another, media is reshaping norms and practices with unprecedented speed. Change is inevitable, and often necessary. However, even as we embrace change, we know we must hold firm to the traditional and cultural values that define who we are.

The first step is understanding that culture is not static. Traditions evolve, practices adapt, and new interpretations emerge over time. But the core values, like respect for community, reverence for elders, love for one’s land, language, and people, must be preserved and passed on. To do that, we must first be educated about our own cultural identity. Without knowing where we come from, without being deeply rooted, we risk being swept away entirely by the tides of global influence.

Take for example the tradition of naming babies among the Ao Nagas. Traditionally, children are named based on the circumstances of their birth, seasonal markers, or the legacy of ancestors. These names carry deep meaning and reflect the wisdom and worldview of the community. Today, many young parents are drawn to trendy or foreign-sounding names, sometimes overlooking the beauty and rootedness of their own linguistic heritage. While there is nothing wrong with choosing a modern name, understanding the cultural significance behind traditional names allows for a deeper connection to one’s identity.

Media, especially social media, tends to amplify trends, often blurring the lines between cultural appreciation and cultural erasure. To resist this, we must create spaces, both physical and digital, where traditions can be lived, taught, and celebrated. Language revitalization, intergenerational dialogue, and community gatherings must be supported and adapted to new formats without losing their essence.

Balancing tradition with change is not about rejecting the modern world, but about embracing change with awareness and pride in our roots. Let media be a tool for amplifying and not replacing the values that define us.

MT