We often take great pride in our culture, wearing traditional attire and ethnic wear with honor and joy. These symbols of identity connect us deeply to our heritage and history. However, when it comes to trade and business, many of us seem to lose that confidence. There is a widespread belief that local products and services are somehow inferior to those from outside. This belief, even if it sometimes reflects reality in specific cases, is largely unproven and unfair when applied broadly. It is wrong to assume that all local goods and services are of lower quality until proven otherwise.

This mindset not only affects our economy but also diminishes the potential growth of local industries. By undervaluing our own products and services, we miss opportunities to build self-reliance and strengthen our communities. Just as we hesitate to trust local businesses, many readers tend to trust mainstream media more than state media, and state media more than local news outlets. This is often without any real analysis, simply based on preconceived notions. Yet, local news reports can be more impactful and relevant than state, national, or even international news, as they often highlight issues and stories that directly affect the community.

We must learn to critically evaluate rather than accept biases. Judging a book by its cover is a habit that prevents us from seeing the true value of what is close to home. Local products might be better suited to our needs, more authentic, and crafted with care that is often lost in mass-produced alternatives.

Our pride should not be limited to cultural symbols alone. It should extend to the products we create, the services we provide, and the stories we tell in our communities. By giving local businesses and media the respect they deserve, we empower ourselves and build a stronger, more confident society. True pride is about embracing all aspects of our identity, including our economic and social contributions. Only then can we realize the full potential of our heritage and resources.

MT

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