An exclusive two-day workshop titled “From Product to Power Brand: Learn Packaging, Branding & Marketing” began today at Sangtemla Hall, Mokokchung Town, organised by the Department of Industries and Commerce in collaboration with the Nagaland Industrial Development Corporation Limited under the Raising and Accelerating MSME Performance (RAMP) scheme.
The workshop seeks to equip MSMEs with practical skills in branding, packaging and marketing. More than 90 participants, including 82 entrepreneurs and aspiring business owners from Mokokchung, Zunheboto, Longleng, and Tuensang districts, are attending. Women make up about two-thirds of the participants.
Industry experts leading the sessions include Aslam Ahmed and Jaydip Lahkar of Sigma Design India, Ranjit Baruah, Founder of Aromica Tea, and P Dhanabir Sharma, CEO of Northeast Unexplored (NEUx).
Special guest B Asangla, General Manager, District Industries Centre, Mokokchung, praised the initiative as a timely and much-needed effort and urged entrepreneurs to engage actively. The workshop includes interactive sessions, brand strategy training, packaging design, digital marketing and one-on-one mentorship.
The two-day programme covers branding, packaging, marketing, sales, customer loyalty, growth strategies, and offers interactive sessions with one-on-one mentorship.
The RAMP scheme, a World Bank-assisted Central Sector initiative of the Government of India, aims to strengthen Micro, Small and Medium Enterprises (MSMEs) by improving competitiveness, encouraging innovation, expanding markets, promoting sustainability, and building institutional capacity, especially in the post-COVID era.
In Nagaland, the Department of Industries and Commerce is implementing RAMP to help local entrepreneurs enhance their reach in both domestic and global markets.