Myntra, one of India’s leading fashion, beauty and lifestyle destinations, on Monday said that the 16th edition of its flagship EORS (End of Reason Sale) witnessed over 70 per cent growth in traffic over business as usual (BAU) on Day One.
India shopped a record-breaking 50 lakh products in the first 24 hours of Myntra’s EORS sale that is being held from June 11-16 and also recorded the highest number of app installs to date at an unprecedented 4.5 million during the pre-buzz period.
On day one, Delhi shopped the most among metros, with Bangalore, Mumbai, Hyderabad being some of the other leading metros driving demand.
Nearly 51 per cent of the Day One customers who made their first purchase on Myntra were from tier 2/3 cities. Among the top non-metro cities that shopped during this period were Jaipur, Lucknow, Patna, Indore, Surat, Vizag and Ludhiana.
Top tier-3 cities included Dehradun and Aizawl, while the emerging tier-3 cities included Dimapur (Nagaland), Tiruvallur (Tamil Nadu), Roopnagar (Punjab) and Jabalpur (MP), Myntra CEO, Nandita Sinha said in a statement.
“It’s also very encouraging to see women forming 60% of the shopper base and some of the tier-3 towns emerging as high traction customer hubs on day 1 of this edition. As the event unfolds itself in the next few days, we are excited to serve millions of customers with our tech-pivoted delightful shopping experience,” the CEO added. Myntra services over 19,000 pin codes across the country.
In Mokokchung, however, there was no visible growth in traffic over business as usual (BAU) on Day One. Courier service providers told Mokokchung Times that the deliveries remained as usual in Mokokchung. Nonetheless, if buyers in Mokokchung were bitten by the bug of Myntra’s EORS or not will be known only on a later date as delivery of purchases made usually take at least three or more days.