A new book titled ‘Naga Hustlers’ authored by Avitho-o Loucü was formally released in Kohima by Medoneilie Mechulhou, chaplain of G. Rio School, on Wednesday. Published by 6th Finger Publishers, the book is a self-improvement guide that encourages readers to become better versions of themselves by taking care of their health, finances, and relationships while reflecting on contemporary challenges in Naga society.
Speaking at the release, Loucü said the book was inspired by his sister’s perseverance, as she had taken a two-year gap before pursuing MBBS and is now doing her internship at NEIGRIHMS. He described this as an example of what it means to be a hustler, pursuing one’s dreams with determination.
He informed that the book highlights the ill effects of social media, the economic context of Nagaland, insights from human sciences, the role of the Marwari community in the state’s economy, as well as pressing issues such as depression and pornography.
Publisher Sentinaro Longkumer said she felt the author’s passion and zeal when he proposed the book. She noted that his thoughts were genuine and came straight from the heart. According to her, the book is not confined to a single theme, with each chapter dealing with a different yet relevant issue.
She also pointed out that the book highlights local Naga entrepreneurs, making the content relatable to readers. Longkumer added that she herself learned a lot through the book.
The publisher pointed out that the chapters touch on diverse subjects such as the gym culture, the influence of Marwaris, depression, unemployment, and even the Oting incident, issues that are contextual and significant in today’s society.
As a bonus, she revealed that the book also includes a poem towards the end. She expressed confidence that the work has the potential to impact Naga society and leave a lasting impression on every reader.
William Seleho, proprietor of Magdaline Coaching Centre, reflected on a chapter dedicated to his centre. Recalling his own struggles with alcoholism, depression, and business setbacks, Seleho said the book is a “meaningful reflection of our lives” and expressed gratitude to the author for highlighting crucial issues.
Meshenlo Kath, convenor of the Combined Technical Association of Nagaland (CTAN), said the book reflects Loucü’s deep concern for society. He noted that it highlights unemployment, which remains the highest in the country, and observed that Nagas did not grow up in an environment that encouraged entrepreneurship, as the focus was largely on government jobs. According to him, the book also stresses the need to revamp the education system into a more skill-based model while offering suggestions for school dropouts. He said he believes in the author’s ideas.
Kath added that although Nagas have transitioned swiftly from headhunting days to the present, the period of change has been relatively short. At this stage, he pointed out, entrepreneurs continue to face many challenges.
While Loucü’s first book was published under a different imprint, Naga Hustlers comes with renewed urgency, examining both personal and societal transformation. Avitho-o Loucü, a native of Zhadima village in Kohima district, holds an M.Tech in Structural Engineering. He works as a freelancer, running a consultancy firm and engaging in civil construction works. An alumnus of G. Rio School Kohima, which upholds the motto ‘Grow and Shine,’ Loucü is also the author of The Ugly Duckling Nagas.
The programme was held at Jini Study Centre, Kohima, and was chaired by Er Kaqheto Kughutu, CTAN co-convenor.
