Tourism is one of the top ten largest global industries, rivaling sectors like automobile manufacturing, oil exploration and coal mining. It significantly contributes to the world economy by generating revenue through international travel and related services. According to the Travel and Tourism Development Index (TTDI) 2024 report published by the World Economic Forum (WEF), India is ranked 39th among 119 countries.
India’s tourism sector accounts for 5.8% of the national GDP and has shown remarkable resilience post-pandemic. With a projected annual growth rate of 7.8%, the industry is expected to contribute Rs 33.8 lakh crore to the economy by 2031, accounting for 7.2% of the national GDP. The government’s commitment is evident in its financial support, with Rs 2,479 crore allocated for tourism in FY25, alongside its ambitious Viksit Bharat@2047 vision, which targets 100 million inbound tourists by 2034, supporting nearly 63 million jobs.
Nagaland has a unique opportunity to position itself as a major tourist destination. Events like the Hornbill Festival have already placed the state on the global tourism map, but more needs to be done to sustain and expand this momentum. The ongoing Nagaland International Conference on Tourism, Transport, and Logistics, organized by the Business Association of Nagas (BAN), highlights the growing recognition of tourism as a vital economic driver.
To fully capitalize on its potential, Nagaland must focus on key areas such as infrastructure development, improved connectivity, and sustainable tourism practices. Investments in better road networks, air links, and digital promotion will enhance accessibility. Additionally, community-based tourism initiatives, eco-tourism, and homestays can ensure that local people benefit directly from the industry’s growth.
As the tourism sector continues to recover and expand, Nagaland must act decisively. With strategic planning and government support, the state can transform itself into a premier travel destination, unlocking new economic opportunities.
However, Mokokchung has yet to even realize its tourism potential, let alone capitalize on it. What, then, must Mokokchung do to with Nagaland’s broader tourism vision and ensure that it, too, reaps the rewards of this thriving industry?