The District Tobacco Control Cell Peren, in collaboration with Jalukie Police Station, District Enforcement Force, and United Riders Motorcycle Club, organized the launch of the Tobacco Free Youth Campaign 2.0, an initiative by the Ministry of Health & Family Welfare in India, at Jalukie Town on 24th September 2024. The campaign aims to build a healthier, tobacco-free future among the youth through enhanced awareness, law enforcement, and community engagement.
Speaking at the event, Dr Niriethono Zetsovi, Medical Superintendent of District Hospital Peren, stated that tobacco is the leading cause of cancer, and we can no longer live in denial and ignorance. She added that most cases of oral cancer today are due to tobacco use and emphasized that it is time to wake up and take responsibility for our health.
District Nodal Officer Dr. Aoyanger, in his brief speech, thanked all the participants and the parties with whom NTCP Peren has worked thus far. He also expressed gratitude to the United Riders Motorcycle Club Peren and hoped that this campaign by the biker group would have a significant influence on the youth, and that this collaboration would continue in the future.
Social Worker Hoineichin, from NTCP Peren, emphasized the strategies of the campaign in her keynote address.
Later, OC Jalukie Police Station, Disa Haikube, flagged off the event, and the campaign was officially launched with the United Riders Motorcycle Club riding through the town center and public areas to raise awareness about the hazards of tobacco.