The Saturation & Awareness Camp under the Dharti Aaba Janjatiya Gram Utkarsh Abhiyan (DAJGUA), an initiative of the Ministry of Tribal Affairs, Government of India, was launched in Mokokchung, Noklak and Thaheku village, Dimapur as part of a nationwide campaign aimed at ensuring last-mile service delivery and holistic development in tribal regions.
The launching programme in Mokokchung was held on June 16, 2025, at the Ungma Council Assembly Hall, with Deputy Commissioner Ajit Kumar Verma, IAS, as the special guest. Stressing the importance of the campaign, the DC stated, “This initiative is focused on the saturation of benefits, ensuring that not a single person is left out.” He added that various government departments would showcase their services during the campaign period from June 15 to 30, allowing citizens direct access to welfare schemes.
Verma urged village councils and stakeholders to support the campaign, which was attended by representatives from five villages: Ungma, Longkhum, Mangmetong, Kupza, and Longsa. Informative talks were delivered on key government services, including Ayushman Bharat by Takotemjen Longkumer (CMO’s Office), Soil Health Card by Ruokuosietuo (District Soil Conservation Officer), and Financial Inclusion by L Simon Peter (Lead District Manager, Mokokchung).
In Noklak, the campaign was launched the following day on June 17, 2025, at the New Pangsha Council Hall. The event was graced by Extra Assistant Commissioner (EAC) Apuloka H Sumi, NCS, alongside officials from various line departments.
Highlighting the core mission of DAJGUA, EAC Sumi said, “The aim of this campaign is to bring development and progress to tribal villages through coordinated departmental efforts.” He urged villagers to take full advantage of the scheme and work in tandem with officials to ensure proper implementation. “The main goal is to bring service delivery to your doorstep,” he added.
In Thahekhu Village, the “Dharti Aabha Janabhagidari” campaign under “Dharti Aabha Janjatiya Gram Utkarsh Abhiyaan” (DA-JGUA) was launched at the Multi-Purpose Building in Thahekhu Village, Dimapur. The event was chaired by A Nikato Wotsa, Legal Advisor, TVC.
Dr Tinojongshi Chang, Deputy Commissioner of Dimapur, said the program aims to cover village-to-village outreach initiatives and is being carried out across various districts of Nagaland further aiming to take welfare schemes and key services directly to the grassroots.
He informed that seventeen line departments are actively participating in this massive awareness campaign, with a strong focus on door-to-door outreach. One of the central messages of the program is to inform and encourage people to avail themselves of welfare schemes through proper documentation, most notably, the Aadhaar card.
“The goal is to ensure 100% success in Dimapur again,” said the DC. “We are urging every household to participate and take full advantage of the services provided. Information must be shared among neighbours and communities so that no one is left behind.”
The program which will last for 15 days of DA-JGUA campaign aims to ensure the holistic development of tribal communities by converging 17 central ministries for the saturation of basic individual entitlements and amenities. This includes Aadhaar registration, ration cards, health cards, insurance, pensions, scholarships, MGNREGA job cards, soil health cards, e-Shram cards, and more. This programme not only aims to boost public participation but also works as a platform for inclusive development and transparency at the grassroots level.
Additionally, the campaign ensures infrastructure and service delivery under schemes like PM Awas Yojana, Har Ghar Nal se Jal, Ayushman Bharat, Ujjwala Yojana, Digital India initiatives, skill development, forest rights recognition, and educational and healthcare access through mobile units and hostels.