A screenshot depicting a young man wearing the Ao Naga traditional Tsüngkotepsü shawl upside down during the opening act of the ongoing Hornbill Festival has circulated on social media. Despite the organizers’ best efforts to showcase the rich Naga culture, the reality is that urban youth are increasingly detached from their own heritage, as exemplified by this hiccup. While it might be forgivable if a foreign or Indian tourist wore it incorrectly, seeing an Ao Naga youth don his shawl in such a manner on the opening stage of the Hornbill Festival is unforgivable – not because it’s a crime, but because it exposes how phony the whole show is! The props and special effects may be excellent, but the culture on display is and remains criminally cringeworthy. However, it is understandable.
Indigenous and tribal youth worldwide are losing their cultures due to a variety of interconnected factors. It’s essential to recognize that the challenges faced by these communities vary based on geographical location, historical context, and specific cultural dynamics. In Kisama’s context, the pressures of globalization and the prevalence of Western or mainstream culture contribute to the erosion of indigenous practices and values. As Naga youth are exposed to mainstream media and social norms, they may feel compelled to conform and forsake their traditional ways. Further, the loss of language and traditional knowledge poses a significant threat. When languages disappear, so does the ability to access and transmit traditional knowledge, stories, songs, or even how to properly wear traditional attire, which are all crucial for cultural continuity.
While the 10-day Hornbill Festival showcases Naga culture, there is a striking absence of cultural representation in the daily lives of the young people throughout the rest of the year. Indigenous cultures are frequently underrepresented in mainstream media, education, and popular culture. This lack of visibility naturally contributes to a sense of invisibility and a lack of appreciation for one’s own indigenous cultures among younger generations.
Unfortunately, Naga youth in cities like Kohima often lack access to culturally relevant education and resources that would enable them to connect with their heritage. This includes language instruction, opportunities to engage in traditional activities, and access to culturally appropriate mentors and role models. The pervasive influence of Western media and culture can result in a sense of cultural homogenization, diminishing the visibility and appreciation of their own cultures. This can make it difficult for Naga youths to see their own culture as relevant and meaningful in their lives. It leads to a disconnection from traditional ways of life and a weakening of cultural ties, as urban environments often lack the cultural richness found in indigenous communities.
It’s not entirely their fault, as many youngsters lack the opportunity to learn about their cultural heritage and fail to see its relevance in their lives, except perhaps when faking it occasionally on stage.