The advent of generative AI has revolutionized various industries, including journalism and public relations, by enabling rapid content creation. Many reporters and journalists now use AI to write their content. In fact, many individuals with mediocre skills produce ‘brilliant’ content with the help of AI. As a media house, we receive article submissions and press releases from all around Nagaland and beyond, and a significant portion of them are AI-generated. Yes, we can detect articles, press statements, and news reports written by AI. One of the telltale signs of AI-generated content is the use of certain words and phrases. These repetitive expressions might sound impressive on the surface but ultimately leave readers feeling bored and unconvinced, sometimes even cringing.

For those who write with AI, sorry, but the novelty is wearing off. AI-generated content has lost its charm. Cliché terms such as “elevate,” “embark,” “tapestry,” “fostering,” “nestled,” “vibrant,” “navigate,” “intriguing,” “landscape,” “unveil,” “nuanced,” etc., are an instant turn-off for informed readers. ChatGPT and other generative AI tend to use phrases that immediately reveal their artificial origin. Phrases like “In today’s world…” or “In conclusion…” are common crutches for AI-generated content. While GPT is undeniably useful for many, its output becomes increasingly recognizable upon closer examination of sentence structure. An experienced reader or writer can easily identify buzzwords that indicate AI involvement. Another telltale sign of AI is the use of over-the-top adjectives like “astonishing,” “breathtaking,” “cataclysmic,” “dazzling,” etc., where simpler language would suffice.

AI-generated content often lacks the depth and creativity that human writers bring. It tends to be dry and bland, with repetitive phrases that restate the same idea in slightly different ways. AI also struggles with interpreting context, which can lead to statements that are inaccurate or out-of-place. Moreover, AI-generated text contains awkward phrasing and grammatical errors that a human writer would typically avoid. AI writing assistants can indeed be valuable tools, but they should never replace the human touch.


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