The ‘We Care’ concerts organized by the Ao Kaketshir Mungdang (AKM) is a commendable initiative with a rich history of contributing to social causes and making a positive impact on the community since the first concert in 2005. It’s heartening to see this event return for its fifth edition with a renewed mission – launching a free coaching corpus fund for class 10 and 12 students.
The concept of using music and entertainment as a means to raise funds and support noble causes is both creative and effective. The fact that this event has consistently focused on doing good for society is truly praiseworthy. From aiding landslide victims to funding educational institutions, ‘We Care’ has shown that music can be a powerful catalyst for positive change.

AKM’s commitment to providing free coaching classes for class 10 students since 1997 is a testament to their dedication to education and community development. Their decision to establish a permanent corpus fund for coaching and extend these classes to class 12 students is a forward-thinking and sustainable approach to education. It also highlights the importance of collective community support for such initiatives. The potential impact of this initiative on Mokokchung district’s students transcending ethnic boundaries is a testament to the inclusivity and unity that ‘We Care’ promotes.

The event’s positive influence on the local music scene is another noteworthy aspect. By featuring local talents and artists, the concert not only raises funds but also provides a platform for artists to showcase their skills and contribute to a noble cause. It can be said that ‘We Care’ concerts have had a profound impact on developing Ao Naga language music artistes. As such, it is strongly felt that AKM must not deviate from this foundational basis or it will risk losing the essence of ‘We Care’ concerts and hence its relevance. Music is a universal language, transcending borders and connecting people from different cultures. It has the remarkable ability to express emotions, stories, and traditions that are unique to each culture. Thus, in this globalized world, where the influence of mainstream music is widespread, promoting local language music artistes becomes not just an option but a necessity. Promoting local language music artistes is important for a number of reasons but let us leave that for another day.

‘We Care V’ is not just a musical extravaganza; it’s a harmonious blend of compassion and education, illustrating the power of music to inspire positive change in society. AKM’s dedication to the betterment of the community through education is laudable, and their approach to ensuring the sustainability of their initiatives is a model for other organizations. This event serves as a shining example of how the arts and community engagement can come together for a greater good, and it is an initiative worth supporting.

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