The much-anticipated Mokokchung Festival (MFest) returned after eight years, concluding its three-day event at the Imkongmeren Sports Complex on December 19, 2024. Despite a star-studded lineup and opportunities for local entrepreneurs, the festival witnessed a lukewarm turnout, raising questions about Mokokchung’s shifting cultural priorities and economic challenges.

MFest 2024 was held from 17 to 19 December at Imkongmeren Sports Complex, Mokokchung.

Organized by Soundscape Enterprise and powered by Nagaland Minerals and Mines, according to Imliakum, Advisor of Soundscape Enterprise, the festival aimed to promote local musicians, entrepreneurs, and tourism.

The festival brought together celebrated artists, including Girish and the Chronicles, Samaro, and Molung Imsong, among others. Around 60 stalls operated by local entrepreneurs offered diverse products, from jewelry and flowers to interactive photobooths. Additionally, an all-ward cultural song competition on the opening day showcased Mokokchung’s rich cultural heritage. To enhance the experience, organizers hired high-quality sound systems from Dimapur.

Despite the organizers’ efforts, the turnout was below expectations. The first day drew approximately 1,000 attendees, the second day saw more than 1,500, and the final day attracted fewer than 1,000.

“We did our best, but the turnout was not as expected,” said Arenlong, a member of the organizing team. Imliakum added, “We hope attendees noticed the improved sound quality, even though the numbers were a little less than expected.”

Several attendees shared their views on the low turnout. Naro, Atu, and Menti speculated that inadequate advertising played a role. “There wasn’t much buzz on social media about the event,” they said.

They also noted the timing as a potential issue. “With Cherry Blossom Festival, Hornbill, and a recent night carnival, people might be overwhelmed. Plus, the Cake Carol competition is tomorrow, keeping many youths occupied.”

Ticket pricing was another concern. “The tickets were too expensive for many to attend,” they observed, highlighting the economic constraints faced by the local community. Some attendees, like Aren, pointed to a deeper issue. “Mokokchung seems to be losing its identity as the ‘land of music,’” she remarked, reflecting on the town’s declining interest in music over the years.

Despite the challenges, the festival created positive opportunities for local entrepreneurs. Dr Noyingbeni, proprietor of Erui Design from Kohima, reported positive sales and expressed satisfaction with the exposure. Similarly, a local art gallery showcasing works from nine artists recorded sales worth approximately ¹ 8000, including postcards, paintings, and books.

The Mokokchung District Art and Culture Council (MDACC) honored singer-songwriter Molung Imsong during the event, celebrating his contributions to music. With over 380 original compositions and millions of views on his songs, Imsong is working on his eleventh album. “Every year, Mokokchung nominates musicians for the Governor’s Award, but we believe local artists deserve recognition from their own community so that it adds a little weightage,” said I Temsu Jamir.

Metsübo Jamir, Minister for Rural Development, who was the chief patron played a key role in supporting the festival. “Initially, we thought of funding the event ourselves, but the cost of production was too high. Our Minister eagerly supported us, ensuring we didn’t compromise on quality sound and artists,” said Imliakum.

Despite the mixed response, Soundscape Enterprise, a group of young music artists, remains optimistic about MFest’s future. “We believe that the festival can be sustained and it is our hope to make it an annual event,” Imliakum stated, emphasizing their commitment to promoting a vibrant cultural scene in Mokokchung.

Main artist of the second day, Girish and the Chronicles (GNTC) also had positive things to say about Mokokchung and its rock fans. According to Imliakum, GNTC expressed how much they “enjoyed” performing in Mokokchung and that they were satisfied with the response of the crowds.

MFest 2024 highlighted the determination of Mokokchung’s youth to revive their town’s cultural identity. While the low turnout reflects broader economic and cultural challenges, the festival offered valuable lessons for future editions. By addressing issues like timing, advertising, and affordability, MFest has the potential to become a cornerstone of Mokokchung’s cultural calendar once again.

MT

One thought on “MFest 2024: A revival with mixed results”
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