India’s largest Northeast Influencer Yatra reached Kohima on 17 April, bringing together youth, creators, and aspiring entrepreneurs at Old NST. The event drew students, local influencers, beauty enthusiasts, and young people interested in new career opportunities.
The Yatra is being organised by Oriflame in collaboration with WhosThat360 as part of a regional outreach initiative. It aims to provide a platform for emerging talent, particularly from the Northeast, to explore opportunities in the expanding creator economy. Organisers said the campaign seeks to connect youth with industries driven by digital content, branding, and entrepreneurship.
The Kohima programme followed earlier stops in Shillong, Agartala, Aizawl, and Dimapur. The Yatra is scheduled to continue to Guwahati, Nagaon, Dibrugarh, Itanagar, Darjeeling, Siliguri, and Durgapur before concluding with a finale in Kolkata.
At Kohima, participants took part in product demonstrations, skincare workshops, and live sessions. An interactive partner truck at the venue became a key attraction, offering hands-on experiences and creator auditions.
Organisers said the initiative promotes sectors such as beauty, fashion, food, travel, wellness, and lifestyle, while encouraging entrepreneurship among youth and women. It also highlights flexible income opportunities through social selling and seeks to give greater visibility to emerging Northeast talent.
